RAPID DEPLOYABLE RETAIL
The Rapid Deployable Retail Pavilion embraces the ideals of excess and ephemerality by expanding from a highly mobile 3’x3’x4’ cube into a 9’x9’x7.25’ rigid pavilion through a technique of rotational expansion. The RDRP is ideal for retailers who want to place their storefront at the exact point of demand without waiting for permits, electrical hook-up, or structure assembly. Individual pavilions can be quickly injected into the urban fabric to fulfill a specific social/economic deficiency or aggregated to create marketplace conditions with greater complexity and impact to the surrounding environment. Project being developed in full scale for Imaging Detroit fall 2012.